First Principles
One percent to send. Nothing to deposit.
In the Global South, you do not inherit the incumbent's price. You rebuild it from first principles and hand the difference to the customer.
Sending money in West Africa once cost as much as one coin in ten.
Dakar, 2018. Wave rebuilt the price from first principles and launched a wallet that charges a flat one percent to send and nothing to deposit or withdraw, where incumbents charged closer to ten. More than 20 million monthly users now move money on it through some 150,000 agents in the neighbourhoods they live in.
The decision that mattered: do not inherit the incumbent's fee, ask what a transfer should actually cost.
In the Global South, the difference goes back to the customer.
Source: Wave; TriplePundit, 2025.