Invisible Giant
One rail reached most of a country in three years flat.
One rail reached most of a country in three years flat.
Pix launched in Brazil in late 2020. By 2023 more than 140 million people - roughly eight in ten adults - were paying with it, and it had overtaken cash and cards to become the everyday default. It is free, instant, and open to every bank, built and given away by the central bank itself.
When the state builds the rail and charges nothing, adoption isn't marketed. It just happens.