Invisible Giant
Sixty-four million accounts. It started as a way to split the bill.
In the Global South, the account arrives disguised as the way friends already pay each other.
In Brazil, the first account for millions was the app they used to pay a friend back.
PicPay began in Vitoria in 2012 as a social wallet - split the bill, send it like a message - and grew into a full financial platform of some 64 million accounts and more than 41 million monthly active users, most of them young. Payments led, then bills, cards, and credit grew on the same network.
The decision that mattered: build money where it is already social, not where the branch wanted it.
In the Global South, the account arrives disguised as the way friends already pay each other.
Source: PicPay, 2024-2025.